Search Engine and Directory Optimization Help and News for Miva Merchant
Search Engine and Directory Optimization Help and News for Miva Merchant
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REVIEW OF SEARCH ENGINE KILLER

Part 4 - Final Review

As you can see, Search Engine Killer is highly configurable with many different options.  Here are some thumbnail examples of what SEK2 produces with links to larger versions and comments.  Click on the thumbnail to see the larger picture.  Click anywhere on the larger picture to close it. *Please note that we are official partners and consultants to SEK2 and have already advised the developer of this great module regarding our concerns and possible improvements.  We understand and so should you that some requests and suggestions will not be feasible for a one-size-fits-all module and must remain the realm of custom development.

STATIC INDEX PAGE

Studio Products Home Page

You will notice that all the images pulled from the Merchant welcome message field are not broken.  This was made possible with the tips discussed in Part 1 of this review.  Check out the title on the top of Internet Explorer on the larger version.  The title is in all lowercase and is not even close to a descriptive sentence or statement.  See our tips on how to make it better. You will also notice that the category tree is not wide enough to accommodate the full length of the category names.  We believe that the category tree should be configurable as well, so that it will be more visually appealing.  This client does not even use the category tree, so we customized SEK2 to not use it.  [See Example] For clients who do use the category tree, we can customize it any way they want.

STATIC CATEGORY PAGE

Initial Category Page

Notice that the store description is on this page as well.  This is not very targeted.  If you have a category header, SEK2 will use that which is good. [See Example]  But we would prefer that the store description stay on the index page and not be added anywhere else. We also do not like the text links at the top.  It would be optimal to have the category header as the first text on the page.  See the previous example.  You will also notice that there is no price included.  While some may not want the price included, most of our clients see no reason why it should not be listed.  Updating the static mirror to include changed prices is simple and easy even for novices.  Having the price listed as an option would be optimal.  This client uses short descriptions, so they felt there was no reason for a shopper to click to either the static or Merchant product page if they were ready to order.  We customized the category page to show the price and even allow the shopper to start ordering. [See Example] SEK2 has special code that shortens the product description on the category pages, but we have found that it is buggy in cases where you have html in your product description, especially if the html is toward the end of the description.   One client had quite a few products that ended with <b>Technical Material</b> and that was all that was being displayed!  In this case, the code simply had to be customized to fix the problem.  Just be aware of this potential complication.  You will also notice in this example that the static category page name is the actual category name and not the category code that SEK2 would normally create.  Having Mediums_26_Varnishes.html rather than 2.html is much better in our opinion.  We just started this campaign, and their static directory has not appeared in Google yet, but our other clients have had no problem with symbols, underscores, or numbers in page names.  The important thing is having the words Mediums and Varnishes in the page name.

STATIC PRODUCT PAGE

Initial Product Page

Our comments on the product page that is produced by SEK2 are basically the same as the category pages.  We would prefer the product name, image, and description appear before the navigational text links, if at all.  We customized this client's static product pages like the category pages. [See Example] You will see that we include navigational links at the bottom rather than the top.

WHAT KIND OF RESULTS CAN YOU SEE?

Here are some examples of clients who have "killed" Google in particular and the directories that use its database with a static mirror created by Search Engine Killer.  Some of these are customized a little while some are heavily customized.  You can definitely kill Google without customization, but the results may not be as effective. 

1. Costumes-4-Halloween

  • Has had over 800 static pages from SEK2 listed in Google at one time.
  • SEK2 page received the number one ranking  and sometimes number two as well for the keyphrase, teens halloween costumes, in Google, Yahoo, IWon, and AOL.
  • Received 292,518 visits in October.
  • 117,914 of those visits came via their static mirror.
  • Sales have tripled.
  • Had to shutdown online store early until after Halloween due to incredible volume of orders.

2. Institute for Creation Research

  • Has over 390 static pages from SEK2 listed in Google.
  • Was hit by the Googlebot almost 13,000 times in October.
  • Numerous number one rankings for product title searches in Google that come from static pages generated by SEK2. (Example 1, 2, 3, 4)

3. Smallfri Announcements

  • Has over 100 static pages from SEK2 listed in Google.
  • Increased traffic by over 30% in first month.
  • Examples of top rankings from pages within SEK2 directory - 1, 2, 3

4. Baby Train

  • This is an uncustomized example of an SEK2 directory.
  • An excellent example of what you can do with the existing configuration options of SEK2.
  • No static pages appear in Google, but this is not the fault of SEK2.  This site is not properly optimized for search engines to find the SEK2 pages from what we can tell at a glance.

5. Pilot Mall

  • This site is using an older version of SEK2 and a good example of what not to do.  Having tiny and hard-to-read text is a huge mistake.
  • Has ZERO static pages from SEK2 listed in Google currently. (Could be for other reasons, but we would first consider the spamming technique of tiny and hard-to-read text)

THINGS WE WOULD LIKE TO SEE CHANGED OR ADDED

  • An input field to add things in-between the head tags would be great. (i.e. <head><link rel="stylesheet" href="../../cssjs/searchmain.css" type="text/css" /></head>  *You can currently add this via the Top HTML field, but we would prefer to do it between the head tags.
  • Ability to have category and product file names use their actual name instead of code.
  • Have header image centered. *Although we don't recommend using it anyway. :)
  • Make the copyright field a global footer field and code it to accept html without being on one line.
  • Ability to configure the category tree. (i.e. width and color)
  • Ability to add category tree to category and/or product pages if so desired.
  • HTML fixes. (numerous missing </tr> tags, etc.)
  • Option to not include &Store_Code=storecode in direct category and product links. (Customers with search engine maintenance contracts have already had their SEK2 customized for this.)

Even with the many things we would like to see changed or added, we highly recommend SEK and give it a rating of 4 out of 5 bananas.

1 bannana 2 bannanas 3 bannanas 4 bannanas

As you can see, Search Engine Killer is a bargain at 59.97  PURCHASE NOW!   We provide customizations of SEK2 using the latest techniques for proper search engine optimization for Miva Merchant.   Please contact us for details.

Review of Search Engine Killer - Parts [ 1 ] [ 2 ] [ 3 ] [ 4 ]



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