META TAGS AND MIVA MERCHANT - USEFUL AND USELESS META
TAGS
Some meta tags are useful and even important to Miva Merchant store owners
while others are useless, a waste of time, and can even make relevant
content appear lower on the page. We will review the most popular meta
tags and whether you should bother using them in your Miva Merchant store
with a rating of useful or useless. *SearchEngineWatch.com
is considered by many to be the top resource for information on search
engines. We will indicate if they use a particular meta tag by inserting
their initials(SEW) at the end of each review.
Meta Description <meta name="description"
content="Meta tags and Miva Merchant shopping cart. Which
meta tags should I use in my Miva Merchant store?"> - While
not as important as before, the meta description tag can still be used
by the major search engines. *Useful - SEW
Meta Keywords <meta name="keywords"
content="meta tags miva merchant shopping cart useful meta tags
useless will they work"> - As of December 5, 2002, Search Engine
Watch had reported that only Inktomi
and Teoma still indexed the keywords meta tag. Just because Google
doesn't support this meta tag doesn't mean you should ignore these other
search engines. *Useful - SEW -
Meta Tags Miva Merchant Module
Meta Robots <meta name="robots" content="index,follow">
- If you use proper linking techniques, search engines will follow your
links. They want to find your pages. Unless you want to
exclude a certain page from being indexed, this tag does nothing.
*Useless - SEW
Meta Revisit <meta name="revisit-after"
content="7 days"> - People are often led to believe that
they can command search engines to revisit their content at a time determined
by themselves. Search engines have their own schedule and criteria
for how often they reindex individual websites. *Useless - SEW
Meta PICS <meta http-equiv="pics-label"
content='(PICS-1.1 entries)'> - This a site ratings classification
that can help sales. If a shopper has special software on their
computer to protect their children or themselves from pornography, illegal
content, etc., not having a rating on your site may prevent them from
viewing it. We recently received feedback from a client's customer
who was extremely happy that our client had implemented
a site rating while other competitors had not done this. *Useful
- SEW
Dublin Core Meta Tags <meta name="dc.xxxxxxx"
content=""> - We have recently seen an increase in the
use of Dublin Core
meta tags despite the fact that no major search engines support
them. There are quite a few of them including subject, description,
creator, identifier, and more. *Useless - SEW
