Yahoo Product Search Export Module - Miva Merchant Modules

Yahoo product search export module will export your Miva Merchant store's products into an acceptable format for inclusion.

Miva Merchant Modules » Import Export Modules » Yahoo Product Search Export Module (1)

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1. Y Feed Weiland / Miva Central

Export your Miva Merchant product data in the basic file format required for Yahoo Product Search (© 2003 Yahoo! Inc.). The data feed submissions automate inclusion in their beta ecommerce search directory. Fields included: code, product-url, name, description (html removed), price, image-url, merchant-category, shopping-category . See "Limitations" below for products not included in this initial module release. This Miva Merchant plugin module works with both MMUI and OpenUI. No mmui.mv edits required.

Most agree, Yahoo! is the king of commercial and non-commercial directories on the Internet. Their new venture to create a listing of actual items for sale across the Internet, rather than pages with hits on keywords, is a bold attempt to better target customers and buyers in a symbiotic relationship. This is a giant leap in eCommerce, providing comparison shopping using the Yahoo! Product Search index. If you are a Miva Merchant store owner you CANNOT afford to miss this opportunity, especially since inclusion in the beta test index is currently free. How much have you invested in getting your store's search engine rankings? If you find you are getting traffic and earning revenue from this venture, you may find it beneficial to stay on after the beta period has ended. This gives you an opportunity to "test the waters".

A module designed for the specific purpose of creating a data feed for Yahoo! Product Search (© 2003 Yahoo! Inc.), rather than a generic data export can include features which make it the best solution for the task:

• Include an affiliate code in the URLs so that you can better track where actual sales are coming from
• If your store is a single store in the domain, you can remove the Store_Code from the URL to aid in search engine spidering
• If you are using our Flexible Product Description (recommended) or our Edit More (only for the very experienced) modules, the additional field data can be added to the description for the general products data feed.
• Y Feed plugin module creates the datafeed flat file directly from your admin
• Frequent, no hassle submissions keep your data current in Yahoo Product Search (© 2003 Yahoo! Inc.).
• Eliminates the need to copy product and category databases from the server to your PC to produce a flat file export with software such as MS Excel
• Uses your data as it exists within admin at the moment it is run
• Control over category insertion
• Limit export to specific categories
• Automatically builds the category hierarchy from each product's category up to top level category
• Add Yahoo! category names, in addition to the actual category hierarchy
• Removes html from your product descriptions
• Included in the module are features to eliminate timeouts when generating the data feed export of large numbers of products
• Exports to your documents directory rather than your data directory for ease of capture and transmittal

Don't delay. The Yahoo! Product Search (© 2003 Yahoo! Inc.) index is still in beta. As such, knowledge about it is not yet widespread due to limited promotion. The The Yahoo! Product Search Team has been reviewing requests for inclusion and currently have a very fast turn around time. Your store may or may not be accepted and I would expect it to take longer and have more stipulations for acceptance and continued inclusion as this service becomes more popular. You should request acceptance into The Yahoo! Product Search Team as soon as possible. Once accepted, whether you use our module for building the datafeed or some other software, you should do it now while time is on your side. Our Y Feed module produced the file that was used to get 500+ of our pages listed.

As this is a new endeavor for Yahoo! Inc., I expect them to change their format and add new capabilities over time. Licensees of the 4.x version of this module will have free upgrades of the module through the 4.x version.

Miva Merchant (© 2002 Miva Corp.), Yahoo! Product Search (© 2003 Yahoo! Inc.), and MS Excel (© 2003 Microsoft Corporation) are copyright by their respective owners.

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