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Home / Miva Merchant Modules /
Search Engine Optimization
» GoToast ROI Tracker - netBlazon
Boost your pay-per-click search engine campaigns with keyword-specific ROI analysis at GoToast.com! GoToast is a bid management system that manages your keyword bids across all major pay-per-click search engines (PPCSEs). The GoToast service includes an ROI Tracking tool that provides data about the amount of profit earned by each keyword. This module integrates your Miva Merchant storefront with the GoToast tracking tool. Compatibility: OpenUI Versions: 3.x, 4.x, 4.14-4.16x (Available Compiled) $49.97 Upgrade $0 Back to Top
» Meta Tag Generator - COPERNICUS
Improve Your Search Engine PlacementThis module features automatic generation of the necessary HTML META tags required for proper search engine placement. HTML compliant META "description" and "keyword" tags will significantly improve the ability for your customers to find your store and products on all of the major search engines. Features Include: - Specify Site-Wide Keywords that are added to all pages
- Automatic generation of category and product specific keywords based on category and product name
- Automatic generation of page description based on the site introduction page, category and product headers
- New! The METATAG module now allows for META DESCRIPTION substitution in the Store Front Message, Category Headers (per category), and Product Headers (per product)!!!
This module is fully dynamic and will update your meta-content as you update your products; this will allow the engines to re-catalog your products and keep up to date with the descriptions as they change. It's a common misconception that search engines don't properly catalog Miva Merchant sites; the truth is that Merchant does not provide the proper search engine META tags, causing poor search engine placement. Adding this module to your store will provide search engine compatible tags improving the cataloging of your site! Compatibility: OpenUI Versions: 4.x, 4.14-4.16x (Available Compiled) $39.95 Upgrade $20 Back to Top
» Page Title Manager - netBlazon
The Page Title Manager module allows you to specify titles to be placed on each screen of Miva Merchant. The titles replace the default text between the opening and closing title tags on each page. Tokens are available so that you can include store name, category name, product name, selected customer information, and selected affiliate information. (Some tokens are not available on all screens.Compatibility: OpenUI Versions: 3.x, 4.x, 4.14-4.16x (Available Compiled) $15.97 Upgrade $8 Back to Top
» Search Engine Killer - WUMP SERVICES
Have you ever wondered why you're not getting massive hits on your Miva Merchant Store when you have the best prices on the Internet? Ever searched the internet through a search engine only to find that some ancient, inefficient and cumbersome old site is getting all the hits that you deserve?
Well now its time to get serious, its time to get even... its time to bring in the Search Engine KILLER.THE PROBLEM
merchant.mv?thisandthat
The problem with Miva Merchant and other database driven stores is that the technology used to access and display the product information is NOT search engine friendly.. In fact, most search engines will ignore EVERY PAGE of your eStore! Someone somewhere made the decision that URLs with arguments, information passed long with the URL eg. file.mv?argument1&argument2 etc, indicates that the page isn't worth indexing, but these arguments are essential to any database driven store. Some search engines even refuse to index pages that are .mv! (Northern Light for one).
As a result, your state of the art Miva Merchant Store is missing out on major search engine exposure, and your competitors lousy mall which they hand create using FrontPage97 is getting all the hits.. JUST BECAUSE EVERY PAGE IS A STATIC HTML PAGE.
In an ideal world, what you need is the sophistication of your Miva Merchant Mall and the search engine pulling power of a good old HTML site too. THE SOLUTION
Now YOU can live in that ideal world!
Search Engine Killer (or SEK for short) is perhaps the most significant software release for Merchant stores EVER!
While it adds NOTHING to the functionality of Merchant, it wages war on search engines - those sites who may well decide how much money you make next month.
It is a sophisticated complementary product which runs seperately from Merchant, but knows everything about your store!
The mirror site is:- 100% HTML
- Designed with the Search Engine in mind using the Title tag, Meta Tags, text placement, IMG ALT attributes and more to get you the best possible search engine ranking.
- automatically generates HTML pages from the information stored within Merchant:
- an index.html page for submition to search engines with a link to every other generated page
- an html page for each category and subcategory, eg. your_category_code.html which lists every product and links to..
- an html page for each product- product pictures througout! The SEK Mirror references the URL of the product images already online in your real merchant store!
- multiple links on every html page to both the SEK Mirror pages (so that the search engines find and index every single page) and directly to your Merchant Mall..
- dynamic referencing technology is used so that the links back to your Miva Merchant Mall are context sensitive. eg. SEK Mirror product pages click straight through to the appropriate BUY ONE page in your real Merchant Store!
- remembers your previous preferences to allow ultra-fast regeneration after significant changes to your mall
- SAME NAMING CONVENTIONS AS SEK1
- the html files generated are named using the Merchant Category and Product codes you have specified in Merchnat so that even after a new mirror is generated the Search Engines find previously indexed files.
- Even if search engines DID spider every page of your Merchant Store, there is NO WAY that it would get the same high rankings. Your SEK Mirrors site is built from the ground up with search engines in mind by a developer with many years of experience in site promotion.
and here is the trick..
EVERY PAGE IS DESIGNED TO GIVE THE IMPRESSION THAT IT IS YOUR STORE WHEN IT IS REALLY JUST A TEASER PAGE
What will it mean to your business to be able to submit a single html page to search engines and have their spider catalog every category and product you have?
How would you like to be able to strengthen your position by submitting an html page for each category that can also be submitted seperately? Compatibility: MMUI/OpenUI Versions: 2.x, 3.x, 4.x, 4.14-4.16x (Available Compiled) $59.97 Back to Top
» Search Engine Tracker - COPERNICUS 
The Search Engine Tracker is a logging module that helps the store owner to understand and quantify a Search Engine marketing campaign or the current status of search engine positioning. The module keeps track of the "Click-Throughs" from various search engines, as well as records the search terms that were used to find the store. Further, once an order is placed, the module will correlate the purchase to a click-through. This is what's known as a "buy-through", or click-through conversion.The module has a reporting screen that will show Click-Through and Buy-Through based on the search engine name as well as the specific keywords that generated the sale. This type of information allows the store owner to view tangible results and understand which search engines and which keywords generate the most sales. Reports: - Keyword Summary Report: Top keyword phrases sortable by phrase, click-throughs, and buy-throughs
- Engine/Referral Summary Report: Top referral engines sortable by engine name, click-throughs, and buy-throughs
- Raw Log display
*Note: Search engine click-throughs that do not go directly into your Merchant store will not be tracked. In otherwords, a click through to a non-Merchant page (ie: index.html) that then is used to get to your Merchant store has a "local" HTTP_REFERER, your index.html. Thus, it cannot be correlated to a particular search engine. However, we provide an API that allows you to track these click-throughs. Please see the PassThrough API documentation for instructions on how to pass these "click-throughs" into your Merchant store so they will be properly recognized. Compatibility: OpenUI Versions: 4.x 4.14-4.16x (Available Compiled) $99.95 Upgrade $50 Back to Top
» Search Friendly Links - Copernicus
This module will automatically generate short links to your category and product pages in the category tree and category pages.These short links allow easier spidering for robots and search engines. Some search engines will not follow links with multiple variables; this module replaces the 4 store variables (Store_Code, Screen, Category_Code, Product_Code) with a single variable that simplifies (and shortens) the links that search engines see when they enter your site. Both short and long links continue to work when this module is installed. Setting the module "On" with "Rewrite Links" turned off allows the module to interpret short links (ie: from external references), while not modifying the store display. This may be useful if you publish a site map with short-style links or when posting links to email lists, newsgroups, etc., but do not want the store links to be modified on the fly. Links are generated in the following format:
http://www.yourstore.com/pathto/merchant.mv?page=Store/Screen/Cat/Prod ***NOTE: In order to generate the short links with only one variable, each of the included variables are separated with a forward-slash ("/") character. Thus, no category or product should have this character in the category or product code. Compatibility: OpenUI Versions: 4.x, 4.14-4.16x (Available Compiled) $49.95 Upgrade $25 Back to Top
» Search Friendly Store Map - Copernicus
Welcome to the Search Friendly Store Map module. This module will generate a static HTML page that contains links to all of your category and product pages via Search Friendly Links. This module will also generate a LINK tag in the HTML HEAD of your store that tells a search engine to read the static HTML page and catalog all items.By using this module in conjunction with the Search Friendly Links module, you should achieve full spidering of your catalog by many of the major search engines. When the search engines spider the static HTML page, they will then follow the links; which will cause your direct catalog pages to appear in major search engines. The major benefit is that the actual dynamic store pages are cataloged by the search engine, rather than static pages that may be out of date or require customization to make them "look" like your actual store... Now, your pages that the search engines catalog will be updated automatically as you make changes to your existing categories and products (after the search engine spiders again). If you add or remove categories or products, simply run the Map Generator again to have these new pages added to the search engines! Compatibility: OpenUI Versions: 4.x, 4.14-4.16x (Available Compiled) $49.95 Back to Top
» Static Catalog Generator - Weiland
The StatCat module is both an admin module and a basket interface module. The primary purpose of StatCat is to generate static catalog pages (indexes and sub-pages) directly from your Miva Merchant products and category databases so that search engines will add your pages to their index. Presumably this will allow customers to find your store amongst the millions of web sites on the Internet. As such, the pages generated are basic html pages with links to sub-pages, basket page and individual product pages in your Miva Merchant system. Each page contains your store title, meta description, meta keywords, footers along with the products. Category pages also contain category headers and footers.Although these are static html pages, they have direct links which allow customers to add the products to their basket which is maintained in your Miva Merchant shopping cart system. If you are using the CIM Inventory Manager or Miva Corp's new Inventory Manager (in Merchant 4.x), it will even check the stock level and return an out of stock message if stock level is depleted ** Caution: If you are using Merchant 4.0 and its Inventory Management system that deducts products from inventory when they are placed in the basket, you should select to NOT use the Add to Basket buttons if you have one-of-a-kind items. The reason for this is that some robots and other indexing software may even follow links which contain the ? and & characters. This could result in the stock level decrementing to zero and out-of-stock emails being sent. The products won't be removed from inventory completely, as they will be re-stocked when you run the Admin:Delete Expired Shopping Baskets. This undesirable situation does not exist in Merchant versions 2.x or 3.x. It is also not a problem in Merchant 4.x if your store does not use the Miva Corp Inventory Management or your product stock levels are not likely to be depleted with one or two passes of the indexing program. The store owner determines which page the customer will go to when they select to add a product to the basket. They can be taken either to the basket for review or back to the static page they just selected from. Both processes are automatic and do not require Javascript or meta refresh routines. Either click through destination can be used on either of the sort options, store owner choice. In addition to the functionality of this module, it provides an excellent example of how to interface static pages with the Miva Merchant system with return to the correct static page. Quick links on each sub-page allow the customer to return to the index or go straight to their basket for review and checkout. Below the sub-pages the store owner can even generate individual product pages. These product pages contain the full sized image and description. If the store uses the Flexible Product Description module and the product record contains a Keyword field, those product specific keywords are added to the store's generic keywords which are already in all of the static pages. The store owner can decide whether to display the price for each item on the static pages. Since these pages are static and cannot function interactively to determine customer price groups or discounts, the hide price routine has its place. However, if the store has no price groups and discounts are calculated on basket totals or discount coupons, the price listing is useful. The static pages also have no way to restrict access. So if your store is one which does not allow certain products to be shown to all customers, then this module is not for you, unless you can place all of those restricted products in specific categories. In which case, you could then sort pages by category and simply delete those categories' pages. This module is for Miva Merchant 2.x, 3.x and 4.x. It works with both the Miva Merchant look and feel (mmui.mv) and the OpenUI look and feel (oui.mv). If using the mmui.mv, there are two edits that need to be made to the mmui.mv file. StatCat produces pages similar (mirror) to the layout in Miva Merchant with admin control. The following configuration settings are made within the standard Miva Merchant admin interface: Page title, home URL, optional title/store logo, title background color, title foreground color, category title header size, number of product columns on the category sort page, Meta description of the site, Meta keywords on the site, return action after adding a product to the basket, option to hide the prices, category column background color, category column foreground color, category column font, category column size, product background color in the category sorted pages, product foreground color in the category sorted pages, product font and size in the category sorted pages, optional display of thumbnail images in the category sorted pages, store front page welcome screen, search button input, product descriptions on category pages, and page footer. Once generated, the index pages can be linked to your main home page. The catalog can be left in the directory it is generated in or copied to any web site (or multiple web sites) to increase search engine visibility. The links to images and back to your Merchant.mv store will work across servers. An example of this remote distribution can be seen at my Yahoo/Simplenet web site. The limitation to the remote distribution is that these remote static pages are one way, ie. placing a product in the basket will take the customer to the main Merchant.mv, but not back to the remote static page. They would then continue shopping in Merchant.mv. This limitation exists only if the static pages are not in their original catalog directory. If they are in the catalog directory on the local server with Merchant.mv, then return to the static pages is one of your options in admin. The StatCat also has the ability to generate static pages which can be placed on a disk and used as a catalog which can be mailed or given out to potential customers. When using this option, links to your web site or the shopping cart are suppressed. An example of this type of catalog can be seen online. It has no links to the cart and the images are virtual to the static html pages. When generating the catalog, the store owner has the option of restricting the html output to a list of specific categories. This is particularly useful when the store owner wants to place their static pages on remote servers which have specific themes in a mall environment. Some categories may "fit in" and some may not. This also might be useful if you want to create disks with only certain categories of products on them to be given to customers. Note 1: StatCat uses the first letter of the product name to name the sub-pages. If you use illegal characters for the first letter of product names, you will not be able to generate the by-name catalog. An example would be the left bracket, as some might have put the font tag at the beginning of the product name. If that is the case, use the by-category catalog. Note 2: If you have an excessively large products database, you will probably not be able to run StatCat on a server without timing out. However, you should be able to run it in MivaMia if you have a mirror of your store on your PC. You would then need to upload the static pages manually. This store of 600 products took about 5 seconds to generate the category pages. Example static catalog pages - Sort by name
- This example has the add to basket button disabled
- This example contains StatCat generated individual product pages
- Sort by category
- Click through returns to the originating static page after addition (alternatively you can have it remain at the merchant.mv basket)
- This example contains StatCat generated individual product pages
 Several new features have been added to the compiled version; background image, functional navigation bar, "smart" metatags, extensive implementation of keyword and header and footer usage, product page names can be product code or name ending with html, inclusion of product links at the top or bottom listed as featured products or similar designation, include any fields in the products database on product pages (including modified structure), optionally hide subcategories on category pages as applicable, additional product page links such as "check availability or latest prices", and export to any directory within the store's path (creates directory if it does not exist). Discontinued (inactive) products can continue to have modified static pages generated so that search engine links remain viable, yet do not result in errors when linked to the store. Additionally, affiliate codes can be included with every link so that the static catalog pages can be given to affiliates who wish to mirror your catalog at their site. If you are using the OpenUI, StatCat adds "smart" metatags to your merchant.mv so that when the customers (and search engines) click from your static pages to your actual store, the pages will contain metatags related to category headers, product descriptions and product keywords (if used). It also reverses the title tag with the category and product screens so that the category or product name appear first, then the store name.
Compatibility: MMUI/OpenUI Versions: 2.x, 3.x, 4.x, 4.14-4.16x (Available Compiled) $40 Back to Top
» Static Page Generator - CrosstownTraffic.Net
Static page generation will make a duplicate of your site's products into static html pages, with an easy index page of all items. This script inserts the META tags (Description, and Keywords, NOFOLLOW) from your product name, and description, and places them into the HEAD of the document (where they are found by search engines). The filenames are the product codes, and the title of the page is the product name. Even the products' Attributes are placed on the screen for the customer to make a choice right there! From these pages, visitors can add the product, and it will take them into the basket of the store.Plug And Play Utility module allows complete control over how your page is formatted. you choose where the Product Name, Description, Image, Price, Weight, Product Code, and Attributes display. All customizable from an easy to use Admin Screen. It has never been easier to make pages for the Search Engines, and keep them updated. Look for new features to come soon - including adding your own keywords and descriptions to pages inside the Merchant Cart with OUI. These keywords and descriptions will also be used for the static pages. Compatibility: MMUI/OpenUI Versions: 3.x, 4.x $39.95 4.14-4.16x (Available Compiled) $44.95 Back to Top
» Swap Link - Weiland
Converts your category and product links to single parameter URLs so that search engines will index your Merchant pages. Many search engines will only index URLs which have just one value after the ? character. This shortened URL is swapped with the original URL links for the category names in the category tree and the product names on the various list pages and category pages. Alternatively, you can use URLs which are similar to the original URL links, but with the Store_Code removed. These shorter (modified URLs) can be indexed by most search engines. By using this method, you don't need an external handler file and will still get the store indexed. Optionally adds rollover bullets to the left of the category names in the category column. These bullets contain links in the standard URL format for Merchant so that each category has two different links on the storefront. As an added feature, if the store is a single store in the domain, the URL is optimized for search engines by removing the redundant store code which has been found to hinder search engines. This optimized URL is used with the optional bullets in the category column and also with the thumbnails on category pages. Optionally adds text or image below the thumb on category pages, e.g. Click to Enlarge or More Info. This module works with a handler file such as our free store4.mvc (compiled store4.mv). The Swap Link module can further enhance your chances of search engine ranking by producing static sitelink*.htm files which list all of your categories and products with the single parameter link. This feature is configurable to allow you to optimize the sitelink pages with meta tags, key word rich text, etc. The site link pages are generated very quickly through admin. You can optionally include the price and a brief description of the item. The brief description uses either the Flexible Product Description module pseudofield called "brief" or the first 100 characters of the full product description. As long as you don't go overboard with your narrative (top of page) text, each page will be less than 100K. If multiple pages are required to include your whole catalog, a link to the next page is included on each page. Limitations: OpenUI look and feel only. While it can be used in a MMUI store (like this one), the editing is complex and I do not provide instructions so that you could do it yourself, as anticipated support would be significant. Currently has not been tested with cgi type Merchant URLs, so I can't certify that it works with them. Currently is not compatible with Viking Coders category templates. If there is enough interest, I will make an effort to include that compatibility. If you have replaced the standard layouts (product line or product expanded) with custom, 3rd party module solutions, then the swap links will not be generated for those particular pages. Category links use the standard category tree (column). If you have removed the left hand category column, then the swap links cannot be generated. Compatibility: OpenUI Versions: 4.14-4.16x (Available Compiled) $20 Back to Top
Last Update - 11.53pm on 6.3.2003
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